TY  - BOOK
T1  - Global marketing management : cases and readings
A1  - Buzzell, Robert D
A2  - Quelch, John A
A2  - Bartlett, Christopher A
LA  - English
PP  - Reading, etc.
PB  - Addison-Wesley
YR  - 1992
ED  - 2nd ed
UL  - https://colectivo.uloyola.es/Record/L6273
OP  - 751
SN  - 0201542803
KW  - Marketing internacional
ER  -