Cita APA

Kotler, P. 1., & Andreasen, A. R. (1996). Strategic marketing for non-profit organizations (5th ed.). New York [etc.]: Prentice hall.

Citación estilo Chicago

Kotler, Philip 1931-, and Alan R. Andreasen. Strategic Marketing for Non-profit Organizations. 5th ed. New York [etc.]: Prentice hall, 1996.

Cita MLA

Kotler, Philip 1931-, and Alan R. Andreasen. Strategic Marketing for Non-profit Organizations. 5th ed. New York [etc.]: Prentice hall, 1996.