TY  - BOOK
T1  - Strategic marketing for non-profit organizations
A1  - Kotler, Philip 1931-
A2  - Andreasen, Alan R
LA  - English
PP  - New York etc.
PB  - Prentice hall
YR  - 1996
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/L62967
OP  - 632
SN  - 0132325470
KW  - Marketing social
KW  - Estrategia de marketing
KW  - Organizaciones no lucrativas
ER  -