Lambin, J. (1997). Marketing estratégico (3a ed.). Madrid: McGraw-Hill.
Chicago Style CitationLambin, Jean-Jacques. Marketing Estratégico. 3a ed. Madrid: McGraw-Hill, 1997.
MLA CitationLambin, Jean-Jacques. Marketing Estratégico. 3a ed. Madrid: McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.