TY  - BOOK
T1  - Marketing estratégico
A1  - Lambin, Jean-Jacques
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill
YR  - 1997
ED  - 3a ed.
UL  - https://colectivo.uloyola.es/Record/L63314
OP  - 610
SN  - 8448116119
KW  - Estrategia de marketing
ER  -