APA Citation

Lilien, G. L., Kotler, P. 1., & Moorthy, K. S. (1992). Marketing models. London [etc.]: Prentice Hall.

Chicago Style Citation

Lilien, Gary L., Philip 1931- Kotler, and K. Sridhar Moorthy. Marketing Models. London [etc.]: Prentice Hall, 1992.

MLA Citation

Lilien, Gary L., Philip 1931- Kotler, and K. Sridhar Moorthy. Marketing Models. London [etc.]: Prentice Hall, 1992.

Warning: These citations may not always be 100% accurate.