TY  - BOOK
T1  - Marketing models
A1  - Lilien, Gary L
A2  - Kotler, Philip 1931-
A2  - Moorthy, K. Sridhar
LA  - Spanish
PP  - London etc.
PB  - Prentice Hall
YR  - 1992
UL  - https://colectivo.uloyola.es/Record/L64324
OP  - 803
SN  - 0135619297
KW  - Marketing
ER  -