Cita APA

Keegan, W. J., Frances Prentice, E., & Cano Soler, D. (1996). Marketing global (5a ed.). London [etc.]: Prentice Hall.

Citación estilo Chicago

Keegan, Warren J., Esmé Frances Prentice, and Diego Cano Soler. Marketing Global. 5a ed. London [etc.]: Prentice Hall, 1996.

Cita MLA

Keegan, Warren J., Esmé Frances Prentice, and Diego Cano Soler. Marketing Global. 5a ed. London [etc.]: Prentice Hall, 1996.