TY  - BOOK
T1  - Marketing global
A1  - Keegan, Warren J
A2  - Frances Prentice, Esmé
A2  - Cano Soler, Diego
LA  - Spanish
PP  - London etc.
PB  - Prentice Hall
YR  - 1996
ED  - 5a ed.
UL  - https://colectivo.uloyola.es/Record/L65377
OP  - 532
SN  - 0133591344
KW  - Marketing
ER  -