TY  - BOOK
T1  - Marketing social change : changing behavior to promote healt, social development, and the environment
A1  - Andreasen, Alan R
LA  - English
PP  - San Francisco
PB  - Jossey-Bass
YR  - 1995
UL  - https://colectivo.uloyola.es/Record/L65625
OP  - 348
SN  - 0787901377
KW  - Marketing social
ER  -