TY  - BOOK
T1  - Perspectives on strategy from the Boston Consultinf Group
A1  - Stern, Carl W
A2  - Stalk, George, Jr
A2  - Boston Consulting Group
LA  - English
PP  - New York etc.
PB  - John Wiley & sons
YR  - 1998
UL  - https://colectivo.uloyola.es/Record/L66233
OP  - 319
SN  - 0471248339
KW  - Planificación estratégica
ER  -