TY  - BOOK
T1  - Retail advertising and sales promotion
A1  - Edwards, Charles M., Jr
A2  - Brown, Russell A
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1959
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/L66412
OP  - 705
KW  - Publicidad
KW  - Ventas : Promoción
KW  - Comercio al por menor
ER  -