TY  - BOOK
T1  - The marketing plan : a pictorial guide for managers
A1  - McDonald, Malcolm H.B
A2  - Morris, Peter W.G
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1996
UL  - https://colectivo.uloyola.es/Record/L67551
OP  - 95
SN  - 0750606789
KW  - Plan de Marketing
KW  - Estrategia de marketing
KW  - Marketing
ER  -