TY  - BOOK
T1  - Applied marketing research
A1  - Moutinho, Luiz
A2  - Evans, Martin
LA  - English
PP  - Harlow, etc.
PB  - Addison-Wesley
YR  - 1996
ED  - [repr. 1996]
UL  - https://colectivo.uloyola.es/Record/L68086
OP  - 314
SN  - 0201565048
KW  - Investigación comercial
KW  - Marketing
ER  -