APA Citation

Rao, V. R., & Steckel, J. H. (1998). Analysis for strategic marketing. Wokingham, [etc.]: Addison-Wesley.

Chicago Style Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Wokingham, [etc.]: Addison-Wesley, 1998.

MLA Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Wokingham, [etc.]: Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.