TY  - BOOK
T1  - Analysis for strategic marketing
A1  - Rao, Vithala R
A2  - Steckel, Joel H
LA  - English
PP  - Wokingham, etc.
PB  - Addison-Wesley
YR  - 1998
UL  - https://colectivo.uloyola.es/Record/L69046
OP  - 514
SN  - 0321001982
KW  - Marketing : Casos
KW  - Estrategia de marketing : Casos
KW  - Marketing
KW  - Estrategia de marketing
ER  -