Lovelock, C. H., Meza Stainess, G., & Dorfsman F., I. (1997). Mercadotecnia de servicios (3a ed.). London [etc.]: Prentice Hall.
Chicago Style CitationLovelock, Christopher H., Guadalupe Meza Stainess, and Isaac Dorfsman F. Mercadotecnia De Servicios. 3a ed. London [etc.]: Prentice Hall, 1997.
MLA CitationLovelock, Christopher H., Guadalupe Meza Stainess, and Isaac Dorfsman F. Mercadotecnia De Servicios. 3a ed. London [etc.]: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.