TY  - BOOK
T1  - Marketing relacional
A1  - Barroso Castro, Carmen
A2  - Martín Armario, Enrique
LA  - Spanish
PP  - Madrid
PB  - ESIC
YR  - 1999
UL  - https://colectivo.uloyola.es/Record/L72738
OP  - 247
SN  - 8473561945
KW  - Marketing mix
KW  - Liderazgo
KW  - Marketing relacional
ER  -