Marketing y estética : la gestión estratégica de la marca, la identidad y la innovación / Bernd Schmit, Alex Simonson ; pr. de Tom Peters
| Main Author: | Schmitt, Bernard |
|---|---|
| Other Authors: | Simonson, Alex Peters, Tom |
| Format: | Book |
| Publication: |
Bilbao : Deusto, 1998 |
| Physical Description: | 367 p. : il.; 24 cm |
| Clasificación CDU: |
658.8:7.05 658.8:659.154 * 658.8 |
| Subjects: | |
| ISBN: |
8423416011 |
| LEADER | 01251nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 000000074847 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20010315151940.0 | ||
| 008 | 001129s1998 xx a 000 0 spa c | ||
| 020 | |a 8423416011 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8:7.05 | ||
| 080 | |a 658.8:659.154 | ||
| 080 | |a * 658.8 | ||
| 100 | 1 | |a Schmitt, Bernard | |
| 245 | 1 | 0 | |a Marketing y estética : la gestión estratégica de la marca, la identidad y la innovación / |c Bernd Schmit, Alex Simonson ; pr. de Tom Peters |
| 260 | |a Bilbao |b Deusto |c 1998 | ||
| 300 | |a 367 p. : |b il.; |c 24 cm | ||
| 650 | 1 | 7 | |a World Wide Web |2 ula |
| 650 | 1 | 7 | |a Marcas comerciales |2 ula |
| 650 | 1 | 7 | |a Estrategia de marketing |2 ula |
| 650 | 0 | 7 | |a Imagen corporativa |2 ula |
| 650 | 1 | 4 | |a Estética |
| 650 | 0 | 4 | |a Internet |
| 650 | 1 | 4 | |a Publicidad |
| 700 | 1 | @ | |a Simonson, Alex |
| 700 | 1 | @ | |a Peters, Tom |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 75225 |j 658.8 SCH mar | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 75789 |j 658.8 SCH mar | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 02-01-2001 |f 1 |i 75225 |o 658.8 SCH mar |p 75225 |q R. 43051 | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 13-03-2001 |f 1 |i 75789 |o 658.8 SCH mar |p 75789 |q R. 43551 | ||
| 990 | |a emil | ||