Marketing y estética : la gestión estratégica de la marca, la identidad y la innovación / Bernd Schmit, Alex Simonson ; pr. de Tom Peters
| Main Author: | Schmitt, Bernard |
|---|---|
| Other Authors: | Simonson, Alex Peters, Tom |
| Format: | Book |
| Publication: |
Bilbao : Deusto, 1998 |
| Physical Description: | 367 p. : il.; 24 cm |
| Clasificación CDU: |
658.8:7.05 658.8:659.154 * 658.8 |
| Subjects: | |
| ISBN: |
8423416011 |
Córdoba - Depósito
| Copy 75225 | Available |
|---|---|
| Copy 75789 | Available |