APA Citation

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. New York [etc.]: McGraw-Hill.

Chicago Style Citation

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New York [etc.]: McGraw-Hill, 2000.

MLA Citation

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New York [etc.]: McGraw-Hill, 2000.

Warning: These citations may not always be 100% accurate.