Cita APA

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. New York [etc.]: McGraw-Hill.

Citación estilo Chicago

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New York [etc.]: McGraw-Hill, 2000.

Cita MLA

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New York [etc.]: McGraw-Hill, 2000.