TY  - BOOK
T1  - Building data mining applications for CRM
T2  - Datamanagement
A1  - Berson, Alex
A2  - Smith, Stephen
A2  - Thearling, Kurt
LA  - Spanish
PP  - New York etc.
PB  - McGraw-Hill
YR  - 2000
UL  - https://colectivo.uloyola.es/Record/L75030
OP  - 510
KW  - Sistemas de información
KW  - Bases de datos : Gestión
ER  -