Greyser, S. A., & Kopp, R. J. (1992). Cases in advertising and communications management (3rd. ed.). New Jersey [etc.]: Prentice-Hall Intenational.
Chicago Style CitationGreyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1992.
MLA CitationGreyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1992.
Warning: These citations may not always be 100% accurate.