Cita APA

Greyser, S. A., & Kopp, R. J. (1992). Cases in advertising and communications management (3rd. ed.). New Jersey [etc.]: Prentice-Hall Intenational.

Citación estilo Chicago

Greyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1992.

Cita MLA

Greyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1992.