TY  - BOOK
T1  - Cases in advertising and communications management
A1  - Greyser, Stephen A
A2  - Kopp, Robert J
LA  - English
PP  - New Jersey etc.
PB  - Prentice-Hall Intenational
YR  - 1992
ED  - 3rd. ed
UL  - https://colectivo.uloyola.es/Record/L7541
OP  - 681
SN  - 0131175084
KW  - Publicidad
KW  - Comunicación
ER  -