TY  - BOOK
T1  - International marketing : Consuming globally, thinking locally
A1  - McAuley, Andrew
LA  - Spanish
PP  - Chichester etc.
PB  - John Wiley & Sons
YR  - 2001
UL  - https://colectivo.uloyola.es/Record/L76404
OP  - 337
SN  - 0471897442
KW  - Marketing internacional
ER  -