Kotler, P. 1., Roberto, N., & Lee, N. R. (2002). Social marketing: Improving the quality of life (2nd ed.). Thousand Oaks, CA: SAGE.
Chicago Style CitationKotler, Philip 1931-, Ned Roberto, and Nancy R. Lee. Social Marketing: Improving the Quality of Life. 2nd ed. Thousand Oaks, CA: SAGE, 2002.
MLA CitationKotler, Philip 1931-, Ned Roberto, and Nancy R. Lee. Social Marketing: Improving the Quality of Life. 2nd ed. Thousand Oaks, CA: SAGE, 2002.
Warning: These citations may not always be 100% accurate.