TY  - BOOK
T1  - Social marketing : improving the quality of life
A1  - Kotler, Philip 1931-
A2  - Roberto, Ned
A2  - Lee, Nancy R.
LA  - Spanish
PP  - Thousand Oaks, CA
PB  - SAGE
YR  - 2002
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L77757
OP  - 438
SN  - 0761924345
KW  - Marketing social
ER  -