Marketing strategy : a decisión-focused approach / Orville C. Walker, Jr., ...[et al.]
| Other Authors: | Walker, Orville C., Jr. |
|---|---|
| Format: | Book |
| Edition: | 4th ed. |
| Publication: |
Boston : McGraw-Hill, 2003 |
| Physical Description: | XVII, 365 p. ; 26 cm + 1 CD-ROM |
| Clasificación CDU: |
658.8:658.012.2 * 658.8 |
| Edición: |
4th ed. |
| Nota: |
Contiene: 1 CD-ROM con el título Gamar 3 CD-ROM (programa de simulación) ** CD-ROM PRESTABLE SOLO A PROFESORES ** |
| Collection: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| ISBN: |
0071151176 |
| LEADER | 01207nam a2200301 i 4500 | ||
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| 040 | |a ULA |b spa | ||
| 080 | |a 658.8:658.012.2 | ||
| 080 | |a * 658.8 | ||
| 245 | 0 | 0 | |a Marketing strategy : a decisión-focused approach / |c Orville C. Walker, Jr., ...[et al.] |
| 250 | |a 4th ed. | ||
| 260 | |a Boston |b McGraw-Hill |c 2003 | ||
| 300 | |a XVII, 365 p. ; |c 26 cm + |e 1 CD-ROM | ||
| 500 | |a Contiene: 1 CD-ROM con el título Gamar 3 CD-ROM (programa de simulación) | ||
| 500 | |a ** CD-ROM PRESTABLE SOLO A PROFESORES ** | ||
| 650 | 1 | 7 | |a Estrategia de marketing |2 ula |
| 650 | 0 | 7 | |a GAMAR 3 |v CD-ROM |2 ula |
| 650 | 0 | 7 | |a Estrategia de marketing |x Métodos de simulación |v CD-ROM |2 ula |
| 700 | 1 | @ | |a Walker, Orville C., Jr. |
| 830 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 850 | |a ULA | ||
| 856 | |a En la página web |u http://www.mhhe.com/walker se encuentran recursos educativos para el estudiante y el profesor | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 79504 |j 658.8 MAR | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 15-02-2003 |f @ |i 79504 |o 658.8 MAR |p 79504 |q R. 47873 | ||