Cita APA

Kotler, P. 1. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. New York: John Wiley & sons.

Citación estilo Chicago

Kotler, Philip 1931-. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. New York: John Wiley & sons, 2003.

Cita MLA

Kotler, Philip 1931-. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. New York: John Wiley & sons, 2003.