TY  - BOOK
T1  - Marketing insights from A to Z : 80 concepts every manager needs to know
A1  - Kotler, Philip 1931-
LA  - Spanish
PP  - New York
PB  - John Wiley & sons
YR  - 2003
UL  - https://colectivo.uloyola.es/Record/L78674
OP  - 206
SN  - 0471268674
KW  - Marketing
ER  -