TY  - BOOK
T1  - Market segmentation : how to do it, how to profit from it
A1  - McDonald, Malcolm H.B
A2  - Dunbar, Ian
LA  - Spanish
PP  - Amsterdam etc.
PB  - Elsevier
YR  - 1968
UL  - https://colectivo.uloyola.es/Record/L79436
OP  - 465
SN  - 0750659815
KW  - Segmentación de mercados
ER  -