APA Citation

Kerin, R. A. (2003). Marketing (7a ed.). Bogotá [etc.]: McGraw-Hill.

Chicago Style Citation

Kerin, Roger A. Marketing. 7a ed. Bogotá [etc.]: McGraw-Hill, 2003.

MLA Citation

Kerin, Roger A. Marketing. 7a ed. Bogotá [etc.]: McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.