TY  - BOOK
T1  - Marketing
A2  - Kerin, Roger A., 1947-
LA  - Spanish
PP  - Bogotá etc.
PB  - McGraw-Hill
YR  - 2003
ED  - 7a ed.
UL  - https://colectivo.uloyola.es/Record/L79442
OP  - 857
SN  - 9701041089
KW  - Marketing
ER  -