TY - BOOK T1 - Marketing viral T2 - Guías de Bolsillo (Prentice Hall) A1 - Doral, Alba LA - Spanish PP - Madrid PB - Pearson Educación YR - 2003 UL - https://colectivo.uloyola.es/Record/L80333 OP - 123 SN - 8420539007 KW - Marketing digital ER -