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|a Aaker, David A.,
|d 1938-
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|a Management de la publicidad : perspectivas prácticas /
|c David Aaker y John G. Myers ; edición compilada y adaptada por Roberto M. Álvarez del Blanco
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| 250 |
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|a 3a ed.
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| 260 |
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|a Barcelona
|b Hispano Europea
|c 1991
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| 300 |
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|a Vol. <1 y 2> ; 20 cm
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| 534 |
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|a Traducción de: Advertising management: practical perspectives y Advertising management: second edition
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|a Publicidad
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|a Myers, John G.
|4 aut.
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|a Álvarez del Blanco, Roberto M.
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|a Aaker, David, (1938-)
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