TY  - BOOK
T1  - Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant
A1  - Kim, Chan W.
A2  - Mauborgne, Renée
LA  - English
PP  - Boston
PB  - Harvard Business School Press
YR  - 2005
UL  - https://colectivo.uloyola.es/Record/L81027
OP  - 240
SN  - 1591396190
KW  - Productos nuevos
KW  - Segmentación de mercados
KW  - Estrategia de marketing
KW  - Competitividad
ER  -