APA Citation

Levitt, T., & Harvard Business School. (2004). Marketing myopia. Boston: Harvard Business School Press.

Chicago Style Citation

Levitt, Theodore, and Harvard Business School. Marketing Myopia. Boston: Harvard Business School Press, 2004.

MLA Citation

Levitt, Theodore, and Harvard Business School. Marketing Myopia. Boston: Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.