TY  - BOOK
T1  - Marketing myopia
T2  - Harvard business review onpoint collection. Create then dominate new markets
A2  - Levitt, Theodore
A2  - Harvard Business School
LA  - Spanish
PP  - Boston
PB  - Harvard Business School Press
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/L81107
OP  - 55
KW  - Productos nuevos
KW  - Segmentación de mercados
KW  - Estrategia de marketing
ER  -