Dyer, D., Dalzell, F., & Olegario, R. (2004). Rising tide: Lessons from 165 years of brand building at Proter & Gamble. Boston: Harvard Business School Press.
Citación estilo ChicagoDyer, Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Proter & Gamble. Boston: Harvard Business School Press, 2004.
Cita MLADyer, Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Proter & Gamble. Boston: Harvard Business School Press, 2004.
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