Dyer, D., Dalzell, F., & Olegario, R. (2004). Rising tide: Lessons from 165 years of brand building at Proter & Gamble. Boston: Harvard Business School Press.
Chicago Style CitationDyer, Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Proter & Gamble. Boston: Harvard Business School Press, 2004.
MLA CitationDyer, Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Proter & Gamble. Boston: Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.