TY  - BOOK
T1  - Rising tide : lessons from 165 years of brand building at Proter & Gamble
A1  - Dyer, Davis
A2  - Dalzell, Frederick
A2  - Olegario, Rowena
LA  - Spanish
PP  - Boston
PB  - Harvard Business School Press
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/L81453
OP  - 467
SN  - 1591391474
KW  - Procter & Gamble : Historia : 1837-2003
ER  -