TY  - BOOK
T1  - International marketing
A1  - Czinkota, Michael R.
A2  - Ronkainen, IIkka A.
LA  - Spanish
PP  - Cincinnati
PB  - South-Western
YR  - 2013
ED  - 10th ed., [international ed.]
UL  - https://colectivo.uloyola.es/Record/L81703
OP  - 677
SN  - 9781133588399
KW  - Marketing internacional
ER  -