TY  - BOOK
T1  - Sprint selling [CD-ROM]
T2  - Faculty seminar series
A1  - Shapiro, Benson P.
A2  - Harvard Business School
LA  - Spanish
PP  - Boston
PB  - Harvard Business School Press
YR  - 2002
UL  - https://colectivo.uloyola.es/Record/L81881
NO  - Great ideas from business thought leaders
KW  - Productos nuevos
KW  - Segmentación de mercados
KW  - Estrategia de marketing
ER  -