Cita APA

Ries, A., & Ries, L. (2002). The fall of advertising and the rise of PR. New York: HarperCollins.

Citación estilo Chicago

Ries, Al, and Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperCollins, 2002.

Cita MLA

Ries, Al, and Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperCollins, 2002.