TY  - BOOK
T1  - Hands on social marketing : a step by step guide
A1  - Weinreich, Nedra Kline
LA  - Spanish
PP  - London etc.
PB  - SAGE
YR  - 1999
UL  - https://colectivo.uloyola.es/Record/L83529
OP  - 261
SN  - 0761908676
KW  - Marketing social
ER  -