TY  - BOOK
T1  - Hearing the voice of the market : competitive advantage throug creative use of market information
A1  - Barabba, Vincent P
A2  - Zaltman, Gerard
LA  - Spanish
PP  - Boston
PB  - Harvard University, Harvard Business School Press
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L849
OP  - 294
SN  - 0875842410
KW  - Toma de decisión
KW  - Gestión de empresas
ER  -