TY  - BOOK
T1  - From customer retention to a holistic stakeholder management system : living a vision
A1  - Huber, Margit
A2  - O'Gorman, Susanne
LA  - Spanish
PP  - New York etc.
PB  - Springer-Verlag
YR  - 2008
UL  - https://colectivo.uloyola.es/Record/L86342
OP  - 203
SN  - 9783540774297
KW  - Consumidores : Satisfacción
KW  - Servicio al cliente
ER  -