TY  - BOOK
T1  - Marketing across cultures
A1  - Usunier, Jean-Claude
A2  - Lee, Julie Anne
LA  - Spanish
PP  - New York etc.
PB  - Prentice hall
YR  - 2009
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/L87577
OP  - 479
SN  - 9780273713913
KW  - Marketing internacional : Aspectos sociales
KW  - Multiculturalismo
ER  -